How to set up Instagram ads through Facebook

How to set up Instagram ads through Facebook

The intensive development of social networks has generated greater interest in them as platforms for business development, the promotion of various goods, services and technologies. In this sense, the possibility of using targeted advertising is especially attractive, which is aimed only at those potential consumers who show interest in the advertised product. Instagram is one of the most convenient networks for this type of business.

Basic steps to configure your ads

The configuration of the targeting ads on the Instagram social network is done through Facebook. Therefore, the user must have accounts on both networks. For the advertising campaign to be successful, a series of steps must be taken to get it started. Learn more about them below.

Step 1: Create a Facebook Business Page

Without having your own company page on Facebook, it is not possible to create an ad on Instagram. That said, the user must take into account that said page is:

  • Not a Facebook account;
  • not a facebook group.

Its main difference from the previous elements is that the company page can be advertised.

Further information: Create a business page on Facebook

Step 2: Link your Instagram account

The next step in setting up your advertising should be to link your Instagram account with your Facebook business page. This is done as follows:

  1. Open the Facebook page and follow the link "Settings"..
  2. In the window that opens, select "Instagram"..
  3. Log into your Instagram account by clicking the corresponding button in the menu that appears.

    After that, an Instagram login window should appear, where you have to enter your username and password.

  4. Set up your business profile on Instagram by filling out the suggested form.

If all the steps have been completed successfully, the page settings will display information about the Instagram account that is linked:

This completes the linking of your Instagram account with your Facebook business page.

Step 3: Create Ads

Once the Facebook and Instagram accounts are linked, direct ad creation can proceed. All other activities are done in the Ad Manager section. You can access it by clicking on the link "Advertisements". Low. "Create".found in the lower left block of the Facebook user page.

The window that appears next is an interface that offers the user many options to configure and manage their advertising campaign. There are several steps for its creation:

  1. Define the advertising format. To do this, you must select the campaign objective from a proposed list.
  2. Establish the target audience. The advertising manager allows you to set your geographical location, gender, age, preferred language of potential customers. Particular attention should be paid to section "Detailed objective".where you should specify the interests of your target audience.
  3. Placement editing. Here you can select the platform on which the advertising campaign will take place. As our goal is to advertise on Instagram, it is necessary to leave the ticks only in the block dedicated to this network.

Afterwards, you can upload the text, the images that will be used in the ad and a link to the website if the objective of the campaign is to attract visitors. All settings are intuitive and do not require further consideration.

These are the basic steps to create an advertising campaign on Instagram through Facebook.

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